Our Story, Our Mission

My Story

It all started one morning before my daily workout. I stopped by a health food store, looking for a nutrition bar that would fuel my session. What did I find? Nothing. Just a wall of bars—some disguised as gourmet desserts, others resembling bird food. Over the years, I kept searching for "that bar"—one that would provide the right nutrients, energy, and satiety without the junk. But I never found it.

Looking back, that was a good thing—because if I had, you wouldn’t be reading this today.

I took it upon myself to develop a bar with purpose—one that delivers everything you need for intense workouts, sustained energy, and real nourishment. Every ingredient has a role—no fillers, no preservatives, no nonsense!

Most plant-based protein sources, like pea and soy, can contain arsenic and heavy metals. Not Grynd Bars. We use European-standard lupini protein—one of the cleanest, most complete plant proteins available. Our bars are also free from toxic seed oils like canola, soybean, sunflower and palm oil. Instead, we use hemp oil, which provides clean-burning energy and supports brain function with natural cannabinoids.

We also refuse to mislead you with “0 sugar” gimmicks that use artificial substitutes just as harmful as regular sugar and in some cases much worse. Instead, we use maple syrup—a natural source of antioxidants, vitamins, and minerals that your body can actually use. If you’re grynding every day, the small amount of carbs from maple syrup will fuel your body, not slow it down.

At Grynd Nutrition, our mission is simple:

Never cut corners

Keep it transparent

Fuel your body with clean, sustainable energy

When it comes to your health, there should be no compromises!

It's about trust

When we started this company we knew we wanted to provide you with the best possible protein but also all the other ingredients as well. We like to say every ingredient has a purpose...because they do! There isn't one bad calorie in our bars and we like it that way! Our company is based on trust and transparency, what could be more important with any food product? We have vetted all the ingredients in our bars to ensure you are getting exactly what you think you are and we want you to feel good about that.

Obsessed with perfection

We have made the perfect bar, at least we like to think so. Many months of trial and error have finally come to a head and we think you're going to love the way you feel after eating our bars. By all means, please let us know if you don't.